Advertising wrapper



'Dec. 31, 194-0. C. N. N u'n 2,226,736

ADVERTISING WRAPPER Filed April 24, 1939 INVENTOR CONSTANTINE N.NEKLUTIN ATTORNEY Patented Dec. 31, 1940 UNITED STATES ADVERTISINGWRAPPER Constantine N. Neklutin, Normandy, Mo., assignor to TheUniversal Match Corporation, St. Louis, Mo., a corporation of DelawareApplication April 24,1939, Serial No. 269,676

4 Claims.

This invention relates generally to advertising Wrappers. Moreparticularly, my invention relates to a certain new and usefulimprovement in advertising wrappers especially adapted for use inconnection with cigarette packages and matchbooks and has for itsprimary object the provision of a wrapper of the kind and for thepurpose stated which is simple in structure, which may be cheaplymanufactured, which may be convenient- 1y enfolded and by means only ofa standard match-book secured on and about the cigarette package, whichwhen so secured about the cigarette package accessibly presents thematches of the securing book for ready use, which is uniquelyconstructed for adjustably fitting cigarette packages of differentsizes, which visually aflords relatively to its size considerableadvertising space, and which is highly efllcient in the performance ofits stated functions.

- And with the above and other objects in view, my invention resides inthe novel features of form, construction, arrangement, and combinationof parts presently described and pointed out in the claims.

In the accompanying drawing:

Figure 1 is a perspective view of a folded cigarette package advertisingwrapper embodying my present invention;

Figure 2 illustrates in perspective the advertising wrapper of myinvention in enfolded relation upon, and by a standard match-booksecured about, a standard cigarette package;

Figures 3 and 4 are sectional views of the assembled package, wrapper,and match-book, taken approximately along the lines H and 4-4, re-

spectively, Figure 2:

Figure 5 is a plan view of the scored and cutout blank from which thepackage-wrapper of my invention is constructed;

Figure 6 is a plan view of a scored and cut-out blank for a modifiedform of package-wrapper of my invention; and

Figure 7 is a fragmentary perspective view, partly broken away and insection, of the modified form of package-wrapper.

Referring now in more detail and by reference characters to the drawing,which illustrates practical embodiments of my present invention, the

wrapper A of my invention is constructed preferably of a suitable sizesingle approximately oblongrectangular sheet or section a of suitableflexible orbendable cardboard or other material transversely scoredalong the four spaced parallel lines 8 and thereby foldably divided toinclude companion 55 opposite front-forming panels I, 2, a back panel 3,and opposed side panels I, 5, the panels I, 2,' being each transverselyprovided within its area with a closed-end slot, as at 6, and cut-awayand thereby recessed or channeled along its one or socalled uppermargin, as at I. I It will, of course, be understood that the blank a isof size and dimensions conforming generally or substantially to those ofa standard cigarette package B, and, in practice, the panels I, 2, arebrought around and overlapped. When in such 10 overlapped relation, thepanels I, 2, neatly register marginally and at the recesses 1 andcollectively form the front panel of the wrapper A, the slots 6 alsoneatly registering for I endwise receiving first the integrallycontinuous end or cover flap 8 15 and then the body-flap 9 of a standardmatchbook C. In such so-called threaded connection between the wrapper Aand match-book C, the cover-flap 8 is brought upwardly into and throughthe marginal channel provided by the registering cut-outs 'I and thenpermitted to freely fold hookwisedownwardly for covering the matches IIIof the book C, all as best seen in Figures 2 and 3.

Thus the wrapper A is secured by the matchbook 0 in closed formation forreceiving and enfolding a package B and, at the same time, thematch-book C is supported by the wrapper A in such manner that itsmatch-splints III are accessibly presented for most convenient use.

In addition, the wrapper A presents considerable advertising space.Consequently, when the match-book C and wrapper A of my invention areslipped over a package B, the display advertising or message is veryprovocative and attention appealing.

Finally, the wrapper A co-operates with the package B itself inretaining the package B in its original shape, materially preventingcrushing and disintegration of the package B and thereby maintaining thecontained cigarettes in firm, uncrushed condition.

Preferably, as best seen in Figure 2, the slots 6 have a length somewhatgreater than the width of the continuous match-book flaps 8, 9, so thatthe front-forming flaps I, 2, may readily shift one with relationto theother for correspondingly enlarging the foldably secured wrapper A fornot only readily receiving a particular package B, but also adiustablyaccommodating packa es B of different sizes. v

Preferably also the slots 6 at their respective upper wall 6' are spacedfrom the margins I by a distance substantially equal to the length ofthe match-book body-flap 9, so that, when the matchbook cover-flap 8 ispulled over into upper walls 6' are retentively wedged or impingedbetween the cover-flap 9 and the match-book filler H just above theconventional fastening staple i2 and thereby held more or less tightlyin assembled or adjusted relation.

I may also provide a modified form of wrapper A also constructed of asuitable size single approximately oblong-rectangular sheet or section aof suitable flexible or bendable cardboard or other material,substantially similar to the previously described sheet or blank 0, andhaving a back panel 3' integrally provided across its upper and lowermargins respectively with top and bottom extension tabs i3, i4,separated from the back by the transversely extending score lines s. Thetabs 13, It, are of substantially greater length than the transversewidth of the side panels 4, 5, and are subdivided by means of atransversely extending hinge-line 11. into a covering section [5 and atuck flap it, all as best seen in Figures 6 and 7.

It should be understood that changes and modifications in the form,construction, arrangement, and combination of the several parts of thewrapper may be made-and substituted for those herein shown and describedwithout departing from the nature and principle of my invention.

Having thus described my invention, what I claim and desire to-secure byLetters Patent is:

1. A package-wrapper comprising a strip of sheet material having spacedparallel folded lines defining a back panel, opposite side panels, andopposite end flaps, said strip being foldable at said lines and of alength to enfold the particular package. said end flaps, when the stripis folded, overlapping one upon the other in the formation of a frontpanel and each being provided intermediate its top and bottom marginswith a closed slot extending in substantially right-angular relation tosaid fold lines, said slots being in registration when said flaps areoverlapping, in combination with a matchbook hav- 4 ing a cover stripendwise threaded through said registering slots for securing said endflaps in wrapper-securing position, the overlapping slot I overlappedrelation and to foldably extend over the top margin of the strip andswingably over said front panel. I

2. A package-wrapper comprising an approximately rectangular strip ofioldable material of a length to entold the particular package with itsopposite end-portions in overlapp relation,

each of said end-portions having a closed 'slot extending in spaced andapproximately parallel relation to the top margin of. the strip and saidslots being in registration when the strip is in package wrappingformation, in combination with a match-book having a *cover-flap endwlsethreaded through said registering slots for securing said stripend-portions in overlapped relation and to ioldably project over the topmargin of the strip and swingable over said overlappin portions.

3. The combination with a cigarette package and a match-book having acover-strip. of a wrapper disposed about the package and having itsend-portions overlapped. said overlapped portiOns having registeringclosed slots therethrough in spaced parallel relation to the uppermargin and the cover-strip of the match-book extending through saidregistering slots and under and over the wrapper for both securing saidend-portions in overlapped relation and the match-book upon the package.

4. The combination with a cigarette-package and a match-book having acover-strip, of a wrapper disposed about the package and having itsend-portions overlapped, said overlapped portions having registeringclosed slots-therethrough in spaced parallel relation to the uppermargin and said cover-strip projecting through said registering slots tofoldablyextend under and over said overlapped end-portions tor securingsaid end-portions in overlapped relation and protectingly over the matchsplints, said slots having a length greater than the width of saidcover-strip for permitting relative movement of said strip end-portionswhen in secured overlapped relation.

CONSTANTINE N. NEE'JUTIN.

cmmncA'x-g OF commcnon.

' w JQecember 31,191

coizsimnnm n. mmmm. It is hereby certified that e rror appears 'in theprinted apecirication of the above numbered patent rqqfiiring correctionagf glo ina: Page 2, first Patent No. 2,226,756.

column, line 01m 1, re;- the word "folded" i-ead --fo1d--;ah1that tho sai 1 Letters Patent should be read with this corzgection theroin thatthesamamgy oonfqrh: tp the record of'the case in the Patoxit 03106.

Signed and sealed an; 11th day or February; A. 0, 191m.

.. Hnry van gra dale, T (Seal) I I Acting Commiagipher of Psgtenta

